Top 10 Product Placement in Movies

by Eric Melin on May 26, 2009

in Top 10s

Elliot Kort and Abby Olcese are the Two Awesome Movie Nerds from Lawrence, KS.  If you have a Top 10 list of your own, email me at Here are their Top 10 Favorite Product Placement Movies:

These films are lumped together for one specific reason: there are too many brands represented to argue that any one of them are the focus point. However, we applaud them for their ability to mock product placement while simultaneously supporting it. Therefore, the Top 10 slots are reserved for product placements so sly, so creative, or so utterly blatant that we can’t help but celebrate them. Each of the following stands alone for its own unique brand of merchandising. And, if you doubt the power of cinematic advertising, check your own collection of stuff and see what overlaps. You might be surprised.

Honorable mentions:
“Zoolander”: Starbucks, Bulova watches, MTV, Aveda, Macintosh computers, Time Magazine
“Josie and the Pussycats”: Target, Tide, McDonald’s, Ford Mustang
“Wayne’s World”: Doritos, Reebok, Pizza Hut, Pepsi

gregg henry10. Mr. Pibb – “Slither” (2006)

Abby: You know product placement in a movie works when you don’t just remember it, but that movie becomes the reason you like the product. Sure, I drank my share of Mr. Pibb (or “Pibb Extra” as they call it these days) during my childhood. But it was the profanity-laden outburst from Mayor Jack MacReady (perennial bad guy Gregg Henry)  about how much he needed the sugary Dr. Pepper taste-alike (“It’s the only coke I like!” he claims) that placed Mr. Pibb in my soft-drink pantheon. I can’t drink it without thinking about “Slither,” and I can’t watch “Slither” without thinking about Mr. Pibb. Now that’s product placement.

Jack MacReady: Goddamn Brenda exploding like a water balloon, worms driving my friends around like they’re goddamn skin-cars, people are spitting acid at me, turning you into cottage cheese, and now there’s no f@#king goddamn Mr. Pibb?

9. TiVo – “Tropic Thunder” (2008)

matthew mcconaughey tivo tropic thinderElliot: Seriously, when Matthew McConaughey’s super Hollywood agent Rick Peck runs out of the Laos jungle clutching this digital video recorder for his star client Tugg Speedman (Ben Stiller), you can’t tell me you didn’t wonder just for a second about what you had set to record on your own DVR? And to know that a TiVo can also serve as a deterrent to RPGs? That just makes me all the more likely to buy this particular little black box. Here is a handy little video with every TiVo mention from the “Tropic Thunder” edited down to 1:34. Beware if you haven’t seen the movie cuz it kinda spoils the ending. Seriously.

babyruthhellboy.jpg8. Baby Ruth – “Hellboy” (2004)

Abby: This exceptional bit of product placement shows up right at the beginning, when Professor Broom (John Hurt) offers one to the then-infant Hellboy (later played by Ron Perlman). Now, candy bars as peace offerings show up so often in movies that it’s pretty much a cliché. But I let it slide with this movie, because a) I like Baby Ruths and b) “Hellboy” is badass. If Guillermo Del Toro wants to make Baby Ruth the candy bar of choice for demonic paranormal investigators, so be it. I’ll bite. Here’s a link to suggestions for throwing a Hellboy party. Hint: Bring some Baby Ruths.

jurassic park barbasol can7. Barbasol shaving cream – “Jurassic Park” (1993)

Elliot: In this groundbreaking CGI-filled Spielberg epic, the Barbasol can-turned embryo carrier from Dennis Nedry (Wayne Knight, better known as Newman on “Seinfeld”) is the most prominent bit of placement. However, I also contend that water has never received better marketing. The cup of H20, shaken rhythmically by the stomping of a nearby T-Rex, became an instant visual icon of cinema. For years to come, any glass of water pulsating with movement automatically reminds of “Jurassic Park,” even if not initially intended. The joint advertisement of hydration and a silky-smooth shave earn “Jurassic Park” a spot on our list.

will smith converse all-stars i robot chuck taylors6. Converse All-Stars – “I, Robot” (2004)

Abby: I remember when “I, Robot” came out. I had just bought my first pair of Converse hi-tops. Imagine my excitement when I watched the movie and noted “Hey! Will Smith wears Chucks, too!” What’s more, Will Smith’s sneakers aren’t just a cheeky product placement. They are an example of how “old school” he considers himself. Smith’s character only believes in things he thinks will stand the test of time. Robots are not one of these things. Chuck Taylors, on the other hand, have been around since my grandfather was in school, and have survived countless fashion trends over the years. These babies have staying power. Smith’s choice of footwear isn’t just name-dropping. It’s a character trait. Check out some hot Chuck video from “I, Robot.”

geritol quiz show5. Geritol – “Quiz Show” (1994)

Elliot: Sure, the quiz show “21” was rigged. Sure, Charles Van Doren cheated on the show by knowing the questions ahead of time. Sure, the tonic-based Geritol (which sponsored the show at the time of the controversy) isn’t on the market nowadays. Nonetheless, the supplement displayed front and center in the Robert Redford-helmed “Quiz Show” harkens to a time when product placement on television meant your product was right out in the open, placed squarely in front of the whirring cameras and eager audiences. Oh, weren’t those the days? Here’s a scene that prominently features Geritol on the podium of the game show (“Twenty-One”). In real life, Geritol’s sales dropped off to pre-show sponsorship levels after the scandal erupted.

harold and kumar go to white castle4. White Castle – “Harold & Kumar Go to White Castle” (2004)

Abby: This is the best kind of product placement anyone could ask for (unless you don’t enjoy being associated with stoners) because the name of the company is right there in the damn title of the film! The movie has a spot in the “White Castle Hall of Fame” section of the White Castle website, so I’m going to assume those guys were down with the shout out. It had been years since I’d last heard of or even thought about White Castle burgers before this movie came out. After its release, I had to give them a try. I did. They’re pretty bad. But I guess if you’ve got the late-night munchies, they’ll do.

wonder bread talladega nights3. Wonder Bread – “Talladega Nights: The Ballad of Ricky Bobby” (2006)

Elliot: I can hear the disagreement already. “Shouldn’t ‘Talladega Nights’ only get an honorable mention? I mean, Jesus, did you SEE all of those brands?” Yes, fair reader, I hear your gripe. However, the film’s main product (emblazoned on the hood of Ricky Bobby’s stock car) is undeniable. This film doesn’t feature product placement. It beats you over the head with it at every breakneck turn.

Abby (sorry, had to comment!): So do Fig Newtons, but I guess Wonder Bread counts more because it’s on Ricky Bobby’s uniform.

Elliot: To redirect, we must also acknowledge the most aggressive advertisement ever: “Hi, this is Ricky Bobby. If you don’t chew Big Red, then f*@# you!!”

men in black ray ban2. Ray Ban sunglasses – “Men in Black” (1997)

Elliot: As we approach the top of the list, we must pay homage to the fusion of product placement and story development. Case in point: “Men in Black.” As soon as those Ray Ban shades become a tool of the alien-policing trade instead of just a simple accessory, the film becomes the perfect intersection of art and commerce. Is this good? Is this bad? It depends on whom you ask. But I think we can all agree that (at least in this instance), it’s a pretty seamless marriage.

reesespieces.jpg1. Reese’s Pieces – “E.T. The Extra-Terrestrial” (1982)

Abby: Remember what I said earlier about candy bars as peace offerings? This movie is the reason that cliché exists. Steven Spielberg’s iconic movie made Reese’s Pieces the official candy of intergalactic friendship. Forget M&Ms. Aliens don’t go in for that crap. It’s all about the peanut butter. Mars, Inc. really missed the boat when they passed on the chance to put M&Ms in the movie. The reasons why aren’t clear, but whatever they might have been, Hershey foods benefited mightily from the tie-in. From Time magazine that year: “Reese’s Pieces, a steady but unspectacular-selling brand of candy, has blossomed into an unexpected summer hit. Sales of the peanut butter-flavored candy shot up 65% in June after the release of ‘E.T.: The Extra-Terrestrial,’ which is filling movie theaters at a record clip.” Watch Elliott (Henry Thomas) lure E.T. with Reese’s Pieces right here.

Eric is the Editor-in-Chief of and writes the Screen Stealers column for The Pitch. He’s President of the KCFCC, and drummer for The Dead Girls and Ultimate Fakebook. He is also Air Guitar World Champion Mean Melin. Eric goes to 11. Follow him at:

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{ 32 comments… read them below or add one }

1 trustthedust May 26, 2009 at 9:39 am

by definition of this list “their ability to mock product placement while simultaneously supporting it” How does Wayne’s World only garnish an “honorable mention”?


2 trustthedust May 26, 2009 at 9:40 am

Taco Bell/Demolition man should also be in the top 5 here.


3 Eric Melin May 26, 2009 at 9:42 am

I should mention that the Taco Bell placement in “Demolition Man” almost made me want to stop eating at my favorite fast food joint. I had to ultimately shrug it off, though, because bean burritos under a dollar were road food staples of my diet for years!


4 Reed May 26, 2009 at 9:43 am

Yep, I thought of Wayne’s World first and assumed it would be #1.

My favorite random one is from Chinatown. After Jake is nearly drowned by the water runoff, he mutters, “God damn Florsheim shoe.” Probably not a real product placement, but brilliant anyway…


5 TS May 26, 2009 at 9:52 am

This list could go on forever…

Mac and Me: Coke/McDonalds
Back to the Future II: Nike/Pizza Hut
Wayne’s World (this one is pretty funny)
Austin Powers
Little Nicky: Popeye’s Chicken
Demolition Man: Taco Bell
Cast Away: FedEx/Wilson
Goonies: Baby Ruth
Happy Gilmore: Subway
Rain Main: K-Mart


6 Murtaugh May 26, 2009 at 10:08 am

Ramses Condoms in Lethal Weapon 2


7 DC May 26, 2009 at 10:22 am

Juno: Tic Tacs/Sunny D
Blade Runner
The Wizard: Nintendo


8 hellohawk May 26, 2009 at 10:23 am

If you ever did a top 10 worst product placements, I’m sure a few Adam Sandler movies would be on there.

Nice list!


9 Liz May 26, 2009 at 10:37 am

How about Independece Day and Apple Computers. They even made an add for Apple with clips from the movie so not only did Independence Day endorse Apple but Apple endorsed Independece Day. A link to the commercial if anyone wants to watch.


10 trustthedust May 26, 2009 at 10:40 am

Liz, i totally don’t remember that. Awesome.


11 Eric Melin May 26, 2009 at 10:51 am

Don’t forget that the fate of the entire world was decided at a McDonald’s in the awful remake of “The Day the Earth Stood Still.”


12 troy May 26, 2009 at 11:14 am

Wal Mart in Where the Heart Is. Does not fit on this list, for some reason it pops in my mind everytime I see a mullet and a wal mart.


13 Clark May 26, 2009 at 11:15 am

Cast Away is a CLASSIC example! It is almost a FedEx comercial! And, of course, there’s Wilson.

I was also surprised to learn Clive Owen wears Havaianas sandals (in Children of Men). And there are Coca-Cola ads in Austin Powers 2: the Spy Who Shagged Me – ads so obvious that I thought Austin would be here in the list.


14 Clark May 26, 2009 at 11:17 am

And also:
Nike in Forrest Gump
Apple in Forrest Gump


15 Neil May 26, 2009 at 12:03 pm

Coors beer in Cobra?!?


16 Dana May 26, 2009 at 12:05 pm

What about Baby Ruth in The Goonies?


17 Chris May 26, 2009 at 12:47 pm

How about Dr. Pepper in Mission To Mars? There’s a scene in the beginning where a father and son are sitting in a treehouse, and they’re framed wonderfully, and then the camera pans down just slightly to get the can of Dr. Pepper at their feet in the shot.

And then there’s the scene where the spaceship has sprung a leak, and one of the astronauts throws a can of Dr. Pepper to the other (the camera tracking the can the whole way as it tumbles ever so slowly in zero-G) so that they can use the liquid in the can to find the source of the leak. And I’m thinking, why the hell do they have a can of soda on a spaceship anyway?


18 Pandy Fackler May 26, 2009 at 1:09 pm

Pizza the Hut in Spaceballs?


19 Rachelle May 26, 2009 at 1:46 pm

What Trustthedust said. My first thoughts were Wayne’s World and Josie and the Pussycats. Not sure how true it is, but I read on the interweb that none of the ads in Josie and the Pussycats were paid for. If that is the case, it is the best representation of mocking product placement ever.


20 Rachelle May 26, 2009 at 1:51 pm

Does fake product placement count as anything? Like in Tarantino movies, Red Apple Cigarettes and Big Kahuna Burger are used in several films. I think there is a poster for Red Apple Cigarettes in Kill Bill vol. 1.


21 Xavier May 26, 2009 at 4:04 pm

how about fight club, probably too many to mention, but the one that stays with me most is the mountain dew machine in the background while brad pit threatens a man on his knees with a gun to his head. If you notice all the product placement in it accompanies horrific violence


22 troy May 26, 2009 at 4:08 pm

what a tough one to narrow done for your list.


23 Nick May 26, 2009 at 5:58 pm

One of the worst is the Xenadrine truck that goes rolling by in T3.


24 Ryan May 27, 2009 at 7:14 pm

i think the truman show deserves an honorable mention even though there not advertising real products


25 CET May 30, 2009 at 6:19 pm

Talladega Nights — Applebee’s


26 Momster June 4, 2009 at 8:56 am

How about Toy Story and Toy Story 2? Mr. Potato Head, Slinky Dog, Etch-a-Sketch, etc. Mattel jumped on board for Toy Story 2 and gladly let them showcase Barbie.


27 ed June 4, 2009 at 10:04 pm

Heathers. “Cornnn nuts.”


28 britt johnson June 7, 2009 at 11:31 am

Neutrogena in “Stick It”. Neutrogena was branded throughout the competition in the movie and the event was referred to as the Neutrogena classic. Our company negotiated the deal without a placement fee.


29 Dee July 25, 2009 at 7:11 pm

Evolution (2001)- Head and Shoulders shampoo literally saved the day!


30 Michelle Houck October 29, 2009 at 1:43 pm

What about “Fast Food Nation”? The wife is on the computer and we see the Overstock website full screen for about 2 seconds. Also, a character talks to his wife about getting a Chevy because they are supposed to be the best. It goes on and on. Not a great movie, but worth watching if you are researching product placement.


31 Michelle Houck October 29, 2009 at 1:43 pm

What about “Fast Food Nation”? The wife is on the computer and we see the Overstock website full screen for about 2 seconds. Also, a character talks to his wife about getting a Chevy because they are supposed to be the best. It goes on and on. Not a great movie, but worth watching if you are researching product placement.


32 OughtaBeASuperhero December 7, 2009 at 2:06 pm

I wonder how much Richard Branson paid The Twilight Saga producers to let Bella fly Virgin Airlines to Italy in New Moon…


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