media

Last week we spent some time discussing and tracking the 82nd Academy Awards. Now that the winners have their Oscars, and the smoke has cleared, we can stand back and look at our own study in social media discussion. Let’s do a quick recap – Last Tuesday we asked “Can online monitoring predict the Oscars?“, [...]

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If online buzz amounts to anything in this year’s Oscar race, James Cameron’s Avatar will win Best Picture on Sunday night. The Academy of Motion Picture Arts and Sciences (AMPAS) is obviously a closed voting body, but they are influenced by the media just like everybody else. The study started on Feb. 10, the day [...]

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I’ve been writing about Spiral16’s ongoing 2010 Oscar study this week. We are measuring the power of online buzz about the Academy Awards and by Sunday night, we’ll know if the amount of online chatter for the top three contenders had any connection to the ceremony’s Best Picture winner. Two things about the way Spark [...]

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In yesterday’s blog, I went into detail about how we set up our 2010 Oscar prediction study. Using Spiral16’s Internet monitoring tool Spark, we aim to find out if there is any correlation between online chatter about the top three Best Picture candidates and the result of Sunday night’s awards ceremony. The overall percentage for [...]

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With the Best Picture category at this year’s Academy Awards expanding to 10 nominees, this year’s race may be the least predictable in recent memory. Or not. Nobody really knows, since it is more than just the number of nominees that has changed. The Oscars are also employing a tiered voting system where Academy members [...]

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