Here’s my commentary on the state of 3D in movies today, from KTKA-49.
When James Cameron’s “Avatar” hit theaters last winter with eye-popping 3D detail that seemed to literally draw you into the story, it seemed that 3D had finally arrived.
Little over a year later, 3D has become an excuse for hiking ticket prices and inflating box office grosses. Many movies—like last year’s abysmal “Clash of the Titans”—are ‘upconverted.’ This is a process where a movie filmed in 2D is suddenly upconverted to 3D at the last minute.
Next weekend, “Drive Angry 3D” arrives in theaters with Nicolas Cage hamming it up in a violent car-chase revenge picture that looks to be nothing more than a big-budget B-movie. To that, I say: Fantastic!
Like “Jackass 3D,” at least “Drive Angry” was shot with actual 3D cameras.
Here’s my take: There’s room for the kind of truly enveloping 3D that Cameron insists will drive storytelling, but there’s also room for trashy flicks like “Drive Angry” that were meant to give you cheap 3D thrills like they did in the 50s. At least these films are committed to something.
Now, if Hollywood could stop the last-minute shoddy upconversions, we wouldn’t be subjected to bad 3D—and we wouldn’t be as sick of it as we are right now.