New Spike Jonze Sundance short also an ad for Absolut

by Eric Melin on January 21, 2010

in Blogs

jonze i'm here 2010“I’m Here” is “Where the Wild Things Are” director Spike Jonze‘s first project since that movie and it premieres at the Sundance Film Festival today. But is it a 30-minute art film or a commercial?

Both, it turns out.

Fast Company says: “Though it’s being premiered at film festivals and will be for sale in March, it’s also a commercial for Absolut. So the film is also a strategy for reintroducing branding, to audiences increasingly impervious to traditional advertising.”

The film is a love story about a boy and girl made up of leftover computer parts. The producers gave Jonze a brief to write and direct a film depicting creativity conquering conformity, and the director had free reign over the project.

How is it a commercial for Absolut Vodka? Well, their logo is on there and it probably fits whatever their new marketing message is.

Who cares, as long as it was made by Jonze without interference? The guy’s made music videos and commercials that could all be considered works of art.

Here’s the preview, and we’ll have the film embedded here as soon its released online.

Eric is the Editor-in-Chief of Scene-Stealers.com and writes the Screen Stealers column for The Pitch. He’s President of the KCFCC, and drummer for The Dead Girls and Ultimate Fakebook. He is also Air Guitar World Champion Mean Melin. Eric goes to 11. Follow him at:

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{ 4 comments… read them below or add one }

1 Pedro M. January 22, 2010 at 2:48 pm

Not a short per se, but a TV pilot that stars Spike Jonze, David Cross and Will Arnett. Not even up on IMDB yet…

Link to YouTube here…
http://lonerboner.com/spike-jonze-acting-again

Reply

2 Pedro M. January 22, 2010 at 2:48 pm

Not a short per se, but a TV pilot that stars Spike Jonze, David Cross and Will Arnett. Not even up on IMDB yet…

Link to YouTube here…
http://lonerboner.com/spike-jonze-acting-again

Reply

3 kt edmiston January 26, 2010 at 3:20 pm

i’ll have to watch this when i’m not at work, but for anyone interested in spike jonze’s work, the DVD ‘The Work of Director Spike Jonze’ is pretty freaking fantastic. I got it on netflix and had a great time watching the music videos and documentaries on it.

Reply

4 kt edmiston January 26, 2010 at 3:20 pm

i’ll have to watch this when i’m not at work, but for anyone interested in spike jonze’s work, the DVD ‘The Work of Director Spike Jonze’ is pretty freaking fantastic. I got it on netflix and had a great time watching the music videos and documentaries on it.

Reply

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